Zovu je ,,smrt": Pušači se klanjaju pred najružnijom bojom na svetu, očas posla smanjila kobnu naviku na ovaj način

Ana Klikovac Vesti 26.03.2024 16:21 0

Ružnoća nikad nije izgledala tako dobro...

Najružnija boja na svetu je opisana kao „smrt“, „prljava“ i „katran“, ali ova odvratna nijansa služi važnoj svrsi: obeshrabruje pušenje.

Pantone 448 C, „obična, tamno smeđa“ koja se takođe naziva „neprozirni sloj“, posebno je odabrana nakon tri meseca i višestrukih studija istraživačke agencije GfK.

Australijska vlada je angažovala agenciju da pronađe boju koja je toliko odvratna da bi, ako se nalazi na duvanskim proizvodima, odvratila ljude od pušenja.

@wrongharry This has been scientifically proven as the world’s ugliest colour, and it is being used to stop smoking Yeah you heard that right, In 2012, the Australian Government was looking for solutions to the smoking crisis. They enlisted the help of scientists and market researchers to find the least attractive colour. They settled on Pantone 448C. Shortly after, Australia passed laws that meant that all cigarettes sold in the country must have this colour scheme and include horrific images of the consequences of smoking. They including showing lung and throat cancers, dead bodies and even the toilet after someone has had kidney cancer – all of which I can obviously not show on YouTube. It turns out this has actually helped to cut down on smoking rates in Australia. It was so effective that the colour is now used for cigarette packing in close to 20 countries including Canada, France, the UK, Ireland and Thailand. #shorts #interesting #colours #storytelling ♬ original sound - WrongHarry

Nova boja je usvojena za svu ambalažu duvana zajedno sa grafičkim zdravstvenim upozorenjima. Sada to slede druge vlade. Ujedinjeno Kraljevstvo, Irska i Francuska su takođe usvojile zakone o „običnoj ambalaži“, koristeći makete iste tamne boje. Ružnoća nikad nije izgledala tako dobro, prenosi Time.

Bonus video: